According to the PESO model, a blog post written by your company is a form of what kind of media?

The PESO model categorizes media into four types: Paid, Earned, Shared, and Owned. A blog post written by your company falls into the category of owned media because it is content that your organization creates and controls. Owned media encompasses any content that a company develops and uses to communicate its messages, which can include blogs, websites, newsletters, and social media profiles.

One of the key aspects of owned media is that it allows a company to shape its message and brand narrative without the interference of outside parties. Since the company generates original content for its blog, it retains full control over the messaging, style, and publication frequency. This asset serves as a valuable resource for engaging audiences, showcasing expertise, and driving traffic to the company's website, all while reinforcing its brand identity.

In contrast, earned media would involve publicity gained through promotional efforts other than paid advertising, such as media coverage or mentions in news articles. Shared media relates to content that is disseminated and engaged with on social media platforms, while paid media involves investment in advertisements to reach target audiences. Understanding these distinctions is fundamental in public relations to effectively leverage various types of media for communication strategies.