Billboards are an example of what type of media?

Billboards are categorized as paid media because they involve direct payment for placement and visibility. In the realm of public relations and marketing, paid media refers to any content or advertisement that a company pays to have displayed. Billboards represent a strategic choice for brands looking to enhance their visibility and reach specific audiences in targeted geographical locations.

Paid media, like billboards, allows organizations to control the messaging, creative presentation, and placement, ensuring that their brand is seen in a manner that aligns with their marketing goals. This contrasts with earned media, which refers to publicity gained through promotional efforts other than paid advertising, such as press coverage or social media mentions. Likewise, owned media includes a brand's own channels like websites and social media profiles, while shared media typically involves content that is shared by users across social networks, promoting interaction and engagement.

The strategic use of billboards as paid media is a vital component of an integrated marketing strategy, helping to build brand awareness and influence consumer behavior effectively.