During the 2020 global pandemic, the daily average time spent on social media rose by what amount compared to the previous forecast?

The daily average time spent on social media increased by 6 minutes during the 2020 global pandemic compared to previous forecasts. This period saw a significant shift in communication habits, as people turned to social media platforms for connection, information, and entertainment while adhering to social distancing measures. The increase in time reflects a broader trend of heightened engagement on digital platforms, as users sought to maintain social interactions and stay updated amid the changes in daily life caused by the pandemic.

This specific statistic underscores the impact of extraordinary global events on media consumption patterns, illustrating how crises can lead individuals to rely more heavily on social networks for both personal and professional communication. Understanding such shifts is crucial for public relations professionals, as it influences strategies for audience engagement and message dissemination in times of heightened digital activity.