In 2012, which organization decided to modernize the definition of public relations?

The Public Relations Society of America (PRSA) chose to modernize the definition of public relations in 2012 as part of an effort to reflect the evolving nature of the field and its practices in an increasingly digital and interconnected world. This initiative was significant because it aimed to clarify the role of public relations in contemporary society, emphasizing aspects such as strategic communication, relationship building, and the importance of engaging with various stakeholders. The updated definition was designed to serve as a guiding framework for PR professionals, reinforcing the core values and responsibilities associated with the profession. This decision underscored the need for public relations to adapt to changes in technology and media consumption, thereby ensuring that the profession remained relevant and effective in addressing the needs and challenges of modern communication landscapes.