In the PESO model, word-of-mouth marketing is classified as which type of media?

In the PESO model, which stands for Paid, Earned, Shared, and Owned media, word-of-mouth marketing is classified as earned media. Earned media refers to publicity gained through promotion efforts other than paid media and is often the result of organic conversations or recommendations.

Word-of-mouth marketing relies on individuals sharing their experiences or opinions about a product or service, which leads to authentic discussions and influence among peers. Since it is not directly controlled by marketers and cannot be bought, it fits perfectly into the earned media category. This demonstrates the power of trust and personal endorsements in shaping the public perception of a brand or product, as opposed to just paid advertising or self-promotion.