Is it true that PR writing should never include personal opinions?

Public relations writing serves to communicate information clearly and effectively, often on behalf of an organization or individual. While it is generally expected that PR writing maintains a professional tone and objectivity, incorporating personal opinions can sometimes be appropriate, particularly in certain formats and contexts.

In public relations, personal opinions may be included when they are relevant to the message being conveyed, such as in opinion pieces, blog posts, or social media where personal voice can enhance engagement and relatability. Additionally, when writers express personal views authentically and they align with the organization's values, it can help in building a more personal connection with the audience.

Other contexts may dictate different approaches; for instance, in press releases or formal reports, the emphasis should be on factual information and organizational positioning. However, stating that PR writing should never include personal opinions simplifies the nuanced nature of communication within the field and overlooks opportunities for creative expression that can resonate positively with various audiences.