True or False: A media advisory is a memo that notifies selected media about an upcoming newsworthy event or item.

A media advisory is indeed a memo designed to inform specific media outlets about an upcoming event that is considered newsworthy. This communication serves an important role in public relations by providing journalists with the essential details they need, such as the who, what, when, where, and why of the event. The goal is to generate interest and encourage media coverage, making it a vital tool for promoting events and announcements within the public relations field.

Media advisories are distinct from press releases in that they are typically shorter and serve to invite reporters to a specific event rather than provide extensive information. Their targeted nature allows public relations professionals to hone in on particular journalists or news organizations that are most likely to cover the event, thereby increasing the chances of effective media engagement.