True or False: A mega-influencer is always classified as a celebrity.

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The statement that a mega-influencer is always classified as a celebrity is false. Mega-influencers typically have a very large following, often in the millions, and they can exert significant influence on social media platforms. However, this classification does not strictly require them to be traditional celebrities.

Many mega-influencers rise to prominence through online content creation rather than through conventional pathways such as film, music, or television. Their influence stems from their ability to connect with audiences in niche markets, and they often build their brand based on expertise, relatability, or specific interests rather than celebrity status.

Therefore, while many mega-influencers may also be celebrities, it's important to recognize that not all mega-influencers fit the conventional definition of a celebrity. This distinction is crucial in the field of public relations and marketing, as it informs strategies for influencer partnerships and audience engagement.

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