True or False: Risk communication involves discussions between the company and its publics at all stages of a crisis.

The statement is true because risk communication is an integral part of public relations that aims to effectively inform and engage various stakeholders during all phases of a crisis. This process involves not just the dissemination of information, but also an ongoing dialogue between the organization and its publics. During a crisis, it is essential for organizations to communicate proactively before the situation escalates, provide updates as the crisis unfolds, and engage in follow-up communication after the crisis has been resolved.

Effective risk communication fosters trust and transparency, allowing stakeholders to understand the situation, the organization’s responses, and any potential impacts. This continuous conversation is crucial for managing perceptions and minimizing misunderstandings, ultimately helping to protect the organization's reputation and maintain stakeholder relationships.