True or False: The Barcelona Principles emphasize the importance of being measured on results instead of activities in PR.

The Barcelona Principles indeed stress the significance of measuring public relations success based on results rather than merely focusing on activities. Developed during the 2010 Barcelona Conference, these principles aimed to provide a framework for evaluating the effectiveness of PR efforts. Among the principles, one of the key assertions is that PR measurement should be centered on outcomes, which includes the impact on stakeholder attitudes, behaviors, or overall business objectives, rather than simply tracking outputs like the number of press releases sent or media mentions achieved.

This approach reflects a shift towards demonstrating the tangible value of PR initiatives, aligning them with organizational goals and accountability. It highlights the need for PR professionals to demonstrate that their efforts are contributing to meaningful change and communication success, offering a clearer picture of their influence on the overall strategy of a business or organization. Thus, the emphasis on outcomes in the Barcelona Principles supports the assertion that the correct answer to the question is true.