True or False: Without developing tactics, the strategy becomes useless.

The statement is true because strategies in public relations must be accompanied by specific tactics in order to be effectively implemented. A strategy outlines the overarching goals and direction of a PR campaign, guiding the overall approach and decision-making. However, without concrete tactics—specific actions and activities to achieve those goals—the strategy remains an abstract idea without practical application. Tactics translate the strategic vision into actionable steps, ensuring that the strategy can be executed and measured for success. When tactics are thoughtfully developed, they facilitate the realization of the strategy, making it viable and actionable. Without them, a strategy lacks the means to engage the target audience, address challenges, or measure outcomes, thus rendering it ineffective.