What does search engine optimization (SEO) focus on improving?

Search engine optimization (SEO) is fundamentally focused on enhancing the quality and quantity of website traffic. SEO involves various strategies and techniques aimed at increasing a website's visibility in search engine results, thereby drawing more visitors to the site. This is crucial because higher visibility leads to more traffic, which can be converted into leads or sales, depending on the website's goals.

Improving the quality of traffic means attracting users who are genuinely interested in the content, products, or services offered by the website. Effective SEO not only targets keywords that potential visitors are searching for but also ensures that the content is relevant and valuable to those patients. This targeted approach helps in reducing bounce rates and increasing user engagement.

In contrast, elements such as network security and webpage speed, the aesthetics of a website layout, and complexity of navigation, while important for overall user experience, are not the primary focus of SEO. Instead, these factors might influence user retention and engagement after they arrive on the site, but they do not directly pertain to making a site more prominent in search engine results. Thus, the core of SEO is centered on boosting traffic quality and quantity through strategic optimization.