What does the acronym PESO refer to?

The acronym PESO refers to a model that categorizes different types of media used in public relations and marketing. PESO stands for Paid, Earned, Shared, and Owned media, which are distinct categories that help organizations structure their communication strategies effectively.

Paid media includes any form of advertising or promotion that requires payment, such as traditional advertisements or sponsored content. Earned media covers the publicity gained from efforts to engage with the press and get coverage without payment, such as news articles and interviews. Shared media refers to content that is shared across social media platforms, emphasizing audience engagement and interaction. Owned media includes any content controlled by the organization, like websites, blogs, and newsletters.

Understanding PESO is crucial for PR professionals as it provides a holistic view of how various media types can be leveraged for effective communication. While other choices might relate to aspects of public relations, they do not specifically refer to the framework that PESO encompasses, which is why A is the most appropriate selection.