What kind of language is typically avoided in professional PR writing?

In professional public relations writing, colloquial language is typically avoided because it can come across as informal and may not resonate with all audiences. PR writing aims to maintain a professional tone that reflects the organization's standards and respects the diversity of its audience. Colloquial expressions are often specific to certain regions or demographics and can be misunderstood or misinterpreted by readers who are not familiar with them.

On the other hand, formal language is frequently used in PR to establish credibility and authority, while neutral language is favored for its clarity and broad appeal, ensuring that messages are accessible to a wide audience. Technical jargon, while it can sometimes be necessary depending on the audience (such as in specialized fields), is typically minimized in order to avoid alienating those who may not have the same expertise. Therefore, the avoidance of colloquial language is aligned with best practices in PR writing, which emphasize professionalism and clear communication.