What must a good tactic have to effectively aid the strategy?

A good tactic must have a clear purpose to effectively aid the strategy because it ensures that the actions taken are aligned with the overall goals and objectives of the communication plan. This clarity allows for focused efforts, driving the team towards a specific outcome that supports the broader strategy. When each tactic is rooted in a well-defined purpose, it becomes easier to evaluate its effectiveness and adjust as necessary, ensuring that resources are utilized efficiently.

A tactic with a clear purpose provides direction, helping team members understand why they are doing what they are doing, which can enhance motivation and collaboration. This alignment is crucial in public relations, where the success of a campaign often hinges on how well each action contributes to the desired results.

While having measurable outcomes, a flexible timeline, and a team of experts can enhance the execution of a tactic, they are not as foundational as having a clear purpose. Without that clear purpose, the other aspects may lack significance or focus.