What type of media channel is a direct mail flyer categorized as?

A direct mail flyer is categorized as a controlled channel because the organization producing the flyer has full control over the content, design, and distribution of the message. This allows the organization to craft a specific narrative and ensure that the information presented aligns with its branding and communication goals. In controlled media, the organization can choose the timing, audience, and format, ensuring the message is conveyed exactly as intended.

In contrast, uncontrolled channels involve third-party endorsements or media coverage where the organization has no authority over the message or how it is presented; this often applies to news articles, social media posts by users, or online reviews. The paid channel might suggest that payment is involved for the distribution, which is true for many advertising platforms, while earned channels pertain to publicity gained through media mentions without direct payment, like being featured in a news story due to public interest. Thus, direct mail flyers distinctly fit into the category of controlled channels due to the organization's comprehensive oversight of the material.