When is it appropriate to follow up a written media pitch?

The appropriate timing to follow up a written media pitch is linked to the communication flow established with the media and not merely contingent upon a set timeline. Following up with a phone call can demonstrate initiative and reiterate the importance of your story, effectively engaging the journalist. This method fosters a personal connection, allowing for a more dynamic exchange than a simple email, which can sometimes be overlooked.

In addition, a phone call after a written pitch provides an opportunity to gauge interest, answer any questions the journalist may have, and possibly press for an editor’s deadline. This proactive approach not only reinforces your pitch but also shows respect for the journalist's time and enhances the chance of securing media coverage.

Other options fall short for various reasons. A fixed time interval, such as waiting a week, can be too arbitrary as media schedules differ widely, and some stories may have pressing timelines. Following up only if the media mentions your product limits your engagement opportunities, as many stories might not directly reference your pitch but still relate to it. Limiting follow-ups to holidays is not strategic; journalists are often swamped during peak holiday periods, making such times less effective for outreach.