When should a PR practitioner finalize the budget for a campaign?

Finalizing the budget during the planning phase is crucial for several reasons. This stage is when the PR practitioner outlines the goals and strategies of the campaign, assesses available resources, and establishes a framework for the activities that will be undertaken. By determining the budget at this point, the practitioner ensures that financial resources align with the campaign objectives and activities planned.

Setting the budget early in the planning process allows for informed decision-making regarding which tactics to prioritize, how to allocate resources effectively, and what media and tools can be pursued within the financial constraints. It also facilitates coordination with stakeholders and helps to set realistic expectations about what can be achieved within the given financial limits. Ultimately, this proactive budgeting approach lays a solid foundation for the campaign’s overall success.