Which aspect is NOT typically considered part of strategic communication in public relations?

Strategic communication in public relations focuses on creating and delivering messages that effectively connect with target audiences, building relationships, and enhancing the reputation of an organization. This process includes various components such as research and analysis, which are crucial for understanding the context and the audience's needs. Additionally, target audience identification allows PR professionals to tailor their messages appropriately for maximum impact.

Social media management is also an integral part of strategic communication today, given its importance in reaching and engaging audiences in real-time.

On the other hand, product development is not a core component of strategic communication within the field of public relations. While it may play a role in some campaigns, it falls more under marketing and sales functions rather than public relations strategies. The primary focus of public relations is effectively managing communication and relationships, which is distinctly different from the process of developing products. Thus, product development does not align with the typical aspects considered part of strategic communication in public relations.