Which component is essential alongside strategy in public relations to ensure success?

In public relations, tactics are essential alongside strategy because they are the specific actions and tools employed to execute the broader strategic plan. While strategy outlines the overall direction and goals—such as the key messages to communicate and the target audience to reach—tactics translate those strategic intentions into practical, actionable steps. This might include creating press releases, organizing events, or utilizing social media campaigns.

Without well-defined tactics, even the best strategy remains theoretical and unimplemented. Effective tactics ensure that the strategy is realized through concrete activities that engage the audience, convey the intended messages, and ultimately achieve the desired outcomes of the public relations efforts. Thus, the success of a public relations campaign hinges on the successful alignment and execution of both strategy and tactics.