Which items should be included in a media kit?

Including a company overview and logos in a media kit is essential because it provides journalists and other media professionals with a comprehensive understanding of the organization, its mission, products or services, and branding elements. The company overview serves to contextualize the story or announcement being covered, giving media representatives a background that can help them write more informed articles.

Logos are important as they allow the media to clearly represent the brand visually, ensuring consistency across various media platforms. The inclusion of both elements enhances the kit's utility as it offers readily available resources that can be used in publications, websites, and other media formats.

A press release alone does not provide the complete picture of the organization, which is why it is insufficient on its own. Similarly, while campaign posters may provide visual interest, they do not convey the foundational information needed for understanding the organization. Executive bios, while informative, do not cover the breadth of information that a company overview would. Thus, having a comprehensive overview along with logos is vital in a media kit to effectively communicate the brand’s identity and messaging.