Which model of public relations gains feedback that is considered unbalanced?

The two-way asymmetrical model of public relations is characterized by its focus on persuasion rather than mutual understanding and cooperation. In this model, organizations engage in communication with their audiences but primarily aim to promote their own interests, using feedback to adjust their messages and strategies to achieve desired responses. This feedback is considered unbalanced because while it does involve listening to the audience, the primary goal is to influence and persuade, not to create a balanced dialogue.

In contrast, the two-way symmetrical model seeks to establish a more equal exchange of information, allowing both the organization and the audience to influence each other positively. The one-way communication model lacks feedback mechanisms altogether, focusing solely on transmitting messages from the organization to the public without engaging in dialogue. The interactive model, while allowing for feedback and engagement, does not necessarily imply that the communication is unbalanced since it may aim for mutual benefit.

In summary, the two-way asymmetrical model is identified as unbalanced due to its primary objective of persuasion, focusing on the organization's goals rather than fostering an equitable relationship with the audience.