Which of the following best describes earned media?

Earned media refers to publicity that is gained through efforts such as public relations strategies, media outreach, or word-of-mouth, rather than through paid advertising or controlled channels. This type of media is typically viewed as more credible because it comes from third-party sources, which can include journalists or influencers, who cover a brand or event due to its newsworthiness or interest factor.

This distinguishes it from other forms of media, such as paid media, where brands pay for ads to be placed on various platforms, or owned media, which consists of content created and controlled by the brand itself, like websites or social media accounts. Earned media is valuable because it reflects public trust and interest, gaining visibility and engagement organically.