Which of the following is NOT an example of a professional value?

The correct answer is competition, as it does not align with the core values typically associated with professional conduct in fields like public relations. Professional values are principles that guide individuals in their behavior and decision-making within their careers, often fostering cooperation and ethical practices.

Integrity, accountability, and transparency are foundational attributes that reflect a commitment to ethical standards and the responsibilities professionals have towards their clients, colleagues, and the public. Integrity involves upholding moral principles and being honest in all dealings. Accountability refers to taking responsibility for one’s actions and outcomes, ensuring that professionals are answerable for their work. Transparency indicates a willingness to be open and clear in communications and processes, which builds trust with stakeholders.

In contrast, competition, while it may be a common aspect of many industries, emphasizes rivalry and may prioritize winning over ethical practices or collaboration. It can lead to behaviors that are contrary to the cooperative spirit often sought in professional environments, particularly in public relations, where relationship-building is crucial. Therefore, competition is not considered a professional value in this context.