Which of the following is true about the best practices involving the PESO model?

The PESO model—standing for Paid, Earned, Shared, and Owned media—provides a comprehensive framework for public relations practitioners to develop effective communication strategies. The statement that suggests optimizing content for audience engagement aligns perfectly with the PESO model's intention to create meaningful connections with target audiences across various channels.

Engagement is a critical aspect of successful communications, as it measures how well the audience interacts with the content. By focusing on optimizing content for engagement, practitioners can ensure that their messaging resonates with the audience, encourages participation, and fosters a sense of community. This approach capitalizes on the strengths of each component of the PESO model, creating a synergistic effect when used together effectively.

Additionally, the other options present approaches that do not reflect sound practice within the PESO model. For instance, prioritizing owned media exclusively neglects the potential benefits of leveraging all four media types. Similarly, emphasizing paid media as the primary tool limits the exploration of how earned and shared media can enhance messaging impact without heavy financial reliance. Boosting every social graphic or blog post does not focus on strategic engagement but on indiscriminate promotion, which might not yield the desired results. Hence, the emphasis on optimizing content for audience engagement stands out as a key best