Which of the following is NOT a key characteristic to consider when choosing a brand ambassador?

A low level of professionalism is indeed not a desirable characteristic when choosing a brand ambassador. The role of a brand ambassador is to represent a brand positively and authentically, thereby influencing the perceptions and behaviors of audiences. Professionalism is crucial because it encompasses qualities such as reliability, respect, and a commitment to upholding the brand's values and image.

High levels of reliability are pivotal; a brand ambassador must be dependable and trustworthy to maintain consistency in representing the brand. Strong communication skills are essential as well; an effective ambassador needs to convey messages clearly and persuasively, engaging with the audience in a way that resonates with them. Relevant audience engagement indicates that the ambassador can connect with the target demographic, making their influence more impactful.

In contrast, a low level of professionalism can negatively affect the brand's image, decrease consumer trust, and undermine the ambassador's ability to effectively engage with the audience. Therefore, it is crucial to prioritize professionalism as a key characteristic in the selection of a brand ambassador.