Which of the following is NOT considered a core attribute of a key message?

In the context of public relations, a key message is meant to effectively communicate essential information to the target audience. Core attributes of a key message include relevance, clarity, and consistency, which are all vital for ensuring that the message resonates with the audience and accomplishes its purpose.

Relevance pertains to how well the message aligns with the interests, needs, and concerns of the audience. Clarity ensures that the message is easily understood, minimizing the chance of confusion or misinterpretation. Consistency refers to delivering the same message across various platforms and communications, which builds trust and reinforces understanding.

The attribute that does not fit within the framework of effective key messaging is described by the term "banal." This term implies something that is trite, unoriginal, or dull, which directly contradicts the aim of a key message to engage and inform the audience effectively. Therefore, a key message should be relevant, clear, and consistent rather than banal.