Which of the following is an example of a SMART goal statement?

A SMART goal statement is characterized by being Specific, Measurable, Achievable, Relevant, and Time-bound. The option that exemplifies this well is the one that focuses on improving the company's brand recognition by a specific percentage, clearly defined as 150%, and sets a definitive timeframe of "by the end of next quarter." This statement provides a clear target (150% improvement), allows for measurement (brand recognition can be assessed through surveys or metrics), indicates a relevant business outcome (brand recognition is critical for company success), and is time-bound (the end of the next quarter).

In contrast, other options lack the comprehensive nature of a SMART goal. Improving sales by 25% annually specifies a percentage and a timeframe but does not clarify the means or relevance of achieving such a metric within that period. Increasing social media followers by 500 within two months does present a specific and measurable target, but it lacks the aspect of relevance to a larger strategy or business goal. Enhancing customer service satisfaction ratings is vague, as it does not provide a specific metric, a timeframe, or a clear target for improvement. Without these elements, these statements do not fully meet the criteria of a SMART goal.