Which of the following is a benefit of effective media relations?

In the context of public relations, effective media relations are fundamental to increasing an organization's visibility and engagement with its target audience. When an organization successfully manages its relationships with journalists and media outlets, it can secure coverage that provides valuable exposure. This visibility helps to establish the organization's brand and message in the public sphere, making it easier for potential customers or stakeholders to learn about its offerings.

Increased engagement can also stem from positive media coverage, as it often encourages dialogue and interaction between the organization and its audience, whether through social media platforms, interviews, or public events. Engaging effectively with the audience fosters trust and builds relationships, which are essential components for successful communication strategies.

Other options, while they may hold some merit in different contexts, do not directly pertain to the specific advantages gained from effective media relations. Lower operational costs, less competition, and reduced labor requirements are not inherently linked to media engagement and visibility, which are central to enhancing an organization's public profile and connecting with stakeholders. Thus, the focus on increased visibility and engagement accurately reflects the primary benefits of robust media relations in public relations practice.