Which of the following statements is true about primary research?

The statement that primary research involves collecting new data directly is accurate. Primary research is all about gathering fresh data that has not been previously collected or analyzed. This can include methods such as interviews, focus groups, observations, and surveys, specifically designed to answer the unique questions or objectives of a researcher or organization. The key aspect is that the data collection is original and tailored to the specific research needs, enhancing the relevance and applicability of the findings.

The focus on collecting new data distinguishes primary research from secondary research, which relies on data that has already been collected and published by others. This unique aspect is crucial because it allows organizations to obtain specific insights that may not be found in existing literature.

Engaging directly with the target audience or relevant subject matter through primary research methods can also yield deeper qualitative insights, allowing for a richer understanding of a situation or population. Ultimately, the advantage of primary research is that it provides valuable and up-to-date data that is specific to the researcher's objectives, making it an essential tool in public relations and other fields.