Which of the following tools is commonly used in public relations?

Publications are a fundamental tool in public relations as they serve to disseminate information, build reputation, and communicate with key stakeholders. These can include newsletters, brochures, annual reports, and press releases. The primary objective of using publications in public relations is to engage audiences with content that informs, educates, or persuades them about an organization’s goals, activities, and initiatives.

Publications allow organizations to create a narrative around their brand, share success stories, and respond to public inquiries or misconceptions. They can also enhance credibility through well-researched and structured information, thereby fostering trust among the audience. Additionally, publications often serve as a channel for media relations, offering materials that journalists can use to develop stories.

While advertising and sales promotions are also important marketing tools, they primarily focus on driving sales and revenue rather than engaging in relationship-building, which is central to public relations. Loans, on the other hand, do not pertain to public relations tools; they are financial instruments used for funding purposes and do not facilitate communication or relationship management.