Which of the following would typically be found in a public relations plan?

In a public relations plan, the inclusion of goals, target audience, and actionable tactics is fundamental because these elements serve as the foundational framework for all public relations activities. Goals outline what the organization hopes to achieve through its public relations efforts, be it improving brand awareness, enhancing reputation, or increasing engagement with key stakeholders. Identifying the target audience is crucial, as it allows the PR strategy to be tailored to the specific demographics, interests, and needs of those intended to receive the messages.

Actionable tactics detail the specific steps that will be taken to reach the established goals and engage the target audience effectively. These could include press releases, events, digital marketing strategies, or outreach efforts. Without clearly defined goals, a target audience, and concrete tactics, a public relations plan would lack direction and purpose, making it challenging to measure success or ensure that communications resonate appropriately with the intended audience.

While client testimonials, market research reports, and company stock prices may provide useful insights or supplementary data, they do not form the core structure of a public relations plan. Instead, they might be considered supportive elements that inform or enhance the strategy but do not encapsulate the strategic focus essential for guiding public relations efforts.