Which outcome is generally expected from using the PESO model effectively?

Using the PESO model effectively typically leads to enhanced brand awareness and engagement. The PESO model emphasizes the integration of Paid, Earned, Shared, and Owned media, which together create a comprehensive communication strategy. By effectively implementing this model, an organization can ensure a cohesive message is disseminated through various channels, maximizing visibility and interaction with audiences.

This approach allows for diverse engagement opportunities, as it leverages the strengths of each type of media to reinforce the brand message across different platforms and touchpoints. A coordinated strategy encourages not just visibility but also fosters deeper connections with target audiences, thereby increasing both awareness and engagement in a meaningful way.

The other outcomes do not align with the primary goals of leveraging the PESO model. Increased advertising spend does not guarantee better engagement or awareness, while a reduced social media presence contradicts the approach of using shared media to connect with audiences. Narrowed audience targeting limits the potential to reach a broader or more relevant audience, which is contrary to the intention of the PESO model to effectively communicate with various segments through multiple channels.