Which social media strategy focuses on engaging users through authenticity and relatability?

The strategy that focuses on engaging users through authenticity and relatability is content marketing. This approach emphasizes creating valuable, relevant content that resonates with the target audience, allowing brands to connect on a more personal level. Content marketing often prioritizes delivering informative, entertaining, or inspiring content that reflects the values and interests of the audience, fostering a sense of community and trust.

In contrast, influencer marketing, while it can be authentic, largely relies on individuals with a large following to promote products or services, which may not always align with the idea of direct and genuine user engagement. Brand storytelling aims to convey a brand's essence and values through narratives, but it may not fully capture the interactive and relatable aspect that content marketing focuses on. Promotional advertising is more centered on direct sales tactics and may not emphasize authenticity or relatability. Therefore, content marketing best aligns with the goal of engaging users through authenticity and relatability.