Which term refers to the speed at which media moves across borders?

The term that refers to the speed at which media moves across borders is 'mediascapes.' This concept, introduced by Arjun Appadurai, highlights the global flow and distribution of media content, including television, movies, internet, and other forms of communication, emphasizing how they traverse geographical and cultural boundaries rapidly. This fluid movement contributes to the interconnectedness of various cultures and societies, reshaping local practices and narratives through exposure to diverse media influences.

While globalization encompasses a broader phenomenon characterized by the increasing interconnectedness and interdependence of economies, cultures, and populations, it does not specifically address the nuances related to media flow. Ethnoscapes focus on the movement of people and cultures, and technoscapes pertain to the global flow of technology and its effects. Mediascapes, on the other hand, specifically captures the dynamics of media as it crosses international borders, making it the most appropriate term in this context.