Who is considered one of the founding fathers of Public Relations?

Edward Bernays is considered one of the founding fathers of Public Relations due to his pioneering work and significant contributions to the field. Often referred to as the "father of public relations," Bernays was instrumental in developing the concept of using strategic communication and psychological principles to influence public opinion and behavior. He applied social science research and theories to create campaigns that effectively shaped the perception of products, ideas, and individuals, notably in the realms of consumer products and political movements.

Bernays also authored several influential books on public relations, including "Crystallizing Public Opinion," published in 1923, which laid the groundwork for many PR practices still in use today. His innovative campaigns, such as the promotion of the Fort Knox Gold Depository and the "Torches of Freedom" campaign for women’s smoking rights, exemplified the power of PR in shaping societal norms and perceptions.

While other figures like Ivy Lee and Arthur Page significantly contributed to the development of public relations practices, it is Bernays' integration of psychology, his theoretical contributions, and his advocacy for PR as an essential component of strategic communication that solidify his status as a co-founder of the discipline.